Point Judith Country Club Expands Communication NetworksPoint Judith Country Club, Narragansett, RI
Written with Scott Barlow, General Manager
|The survey project quantified the biggest needs of our members prior to the season. Truly getting a overall consensus versus opinions from only the most vocal few.|
As one of the first 100 clubs in America, we at the Point Judith Country Club pride ourselves on member satisfaction and top notch service. Our 18 hole bent grass course designed by Donald Ross is kept in pristine condition, along with our paddle courts and grass tennis courts. With a course rating of 72.6 and a slope rating of 133, the 4 sets of tee-boxes provide a fun yet challenging experience.
Point Judith Country Club has been family owned since the 1900's and has a strong membership base with over 300 full family memberships. As a country club we not only offer members access to our facilities, we also provide a pleasant atmosphere and inclusion to a social network. In accordance with providing superior service we strive to accommodate member needs.
Communication with our members was limited to quarterly newsletters, monthly updates, and bulletin board postings. As the demographic of our members began to change and technology advanced we realized that we needed to adapt our services. Upon interviewing several survey firms we chose Survey Advantage because of their affordability, flexibility, and alacrity.
Together we designed and format questions and customize the survey to satisfy our needs. It was sent out to the members and anonymously returned to Survey Advantage in hopes of increasing honest responses. The return rate was great, 70%, and the information gathered was invaluable. In addition, we received numerous comments that were incredibly interesting and continuously reference them to make adjustments. We were able to make immediate changes, including:
- Extending breakfast hours and in turn alleviating pressure on dining staff and accommodating more members.
- Provide more seating to accommodate larger groups and families.
- Expand guest regulations allowing members to bring friends and potentially attract new members.
The survey supplied us with beneficial information that allowed us to alter products and services thus improving the experience for our members. We immediately received positive responses from members after the changes were implemented. "The survey process was flawless and was done very professionally. The adaptability demonstrated by Survey Advantage allowed us to personalize our survey and provided us with a paradigm for future evaluation and improvement."