Graphics Communication Case Studies

• Printer fights tough Michigan economy with creativity & smart investments

  While other businesses struggle in one of the worst local economies in the US, one printer finds opportunity to expand and re-invent through thoughtful and proactive strategic planning.

• University printer doubles large format revenues in one year

  A university printer takes the time to understand how the needs of their customer base are changing. Armed with the results, they have been able to make sensible investments in marketing and technology to increase revenues

• Largest regional mail house accelerates success by gathering valuable customer opinions.

  A Mail House discovers they have valuable opportunities within their existing customer base to increase revenues.

• $2.5 million printer growing despite recession

  Ted Raymond uses the CustomerPulse system to track performance as they shift from a traditional printer to a multi-channel marketing service provider. Within the first two months, the program had already assisted in saving a 150,000 account.

• Curry Printing Uses Survey Results and Feedback for Immense Growth

  The refined survey process provided us with invaluable information that we use to continuously improve our company.

• Printer gets 2nd chance from one of their top accounts

  Allegra of Portage, Michigan real-time project feedback catches problems early giving them a second chance to retain customers and build loyalty.

• Retain Customers, Grow Sales and Generate Referrals from Existing Customers

  The premise: 20-30% responding to the job survey, 10 to 15% of those responding sharing other services they don't currently buy from you, and 3% sharing a referral. Only customers who self qualify themselves in the survey as very loyal are asked for a referral.

• In-Plant Printer takes Customer Satisfaction Seriously

  An in-plant printer begins post job surveying to better understand their strengths and weaknesses within their customer base.