Printing Industry Information
Case Studies:
- In-Plant Printer takes Customer Satisfaction Seriously
An in-plant printer begins post job surveying to better understand their strengths and weaknesses within their customer base.
- Retain Customers, Grow Sales and Generate Referrals from Existing Customers
The premise: 20-30% responding to the job survey, 10 to 15% of those responding sharing other services they don't currently buy from you, and 3% sharing a referral. Only customers who self qualify themselves in the survey as very loyal are asked for a referral.
- University printer doubles large format revenues in one year
A university printer takes the time to understand how the needs of their customer base are changing. Armed with the results, they have been able to make sensible investments in marketing and technology to increase revenues
- Largest regional mail house accelerates success by gathering valuable customer opinions.
A Mail House discovers they have valuable opportunities within their existing customer base to increase revenues.
- Curry Printing Uses Survey Results and Feedback for Immense Growth
The refined survey process provided us with invaluable information that we use to continuously improve our company.
- Printer gets 2nd chance from one of their top accounts
Allegra of Portage, Michigan real-time project feedback catches problems early giving them a second chance to retain customers and build loyalty.
- $2.5 million printer growing despite recession
Ted Raymond uses the CustomerPulse system to track performance as they shift from a traditional printer to a multi-channel marketing service provider. Within the first two months, the program had already assisted in saving a 150,000 account.
Printing Services we offer:
CustomerPulse
is program involves surveying your customers immediately after completing a print job. In most cases, you can send the survey out right from your existing CRM, tracking responses by job number. We also batch process job surveying if necessary. Follow-up with unhappy customers to save the account. Click here to sign up now.HealthCheck
We gather feedback from your customers to learn where you can improve, understand your client share, uncover where to expand, as well as quantify product and service quality. We also help you understand your competitive advantages, and uncover competitior's strengths using a a full SWOT analysis.Market Research
We survey your customers to gain an understanding on what should be key areas of focus for your business so you can make well informed strategic marketing decisions. A study like this can help you decide where to spend marketing dollars, and how your customers expect their printing needs to change over time.Testimonials:
It is great having the ability to keep a pulse on customer perception after every job we deliver. What is even more important is having the ability to react immediately to customer issues.
-Peter GardnerVice President
Curry Printing
After jobs are completed, we send out CustomerPulse surveys to our valued customers. By implementing this very successful program, we have formed better relationships by simply making sure our customers are satisfied with our services and products. We have also uncovered countless opportunities to increase sales with existing customers because of the quality questions we ask. Thanks to the help of the Survey Advantage team, we ask the right questions to get the best responses to benefit both our customers and our business. This has been a very easy program to implement, and fortunately, it takes very little time out of my day to send out surveys through Printer's Plan. Thanks Survey Advantage!
-Casey K HedgpethMarketing Director
Brown Printing
I recommend any printer interested in growth to do the HealthCheck Program with Survey Advantage. The program helped us excel in two major growth areas; wide format and short run digital color. As a result we have already sold more wide format printing in the first 6 months of this year versus all of last year. Thank you Survey Advantage for identifying sales leads within accounts and quantifying demand.
-Dennis SeybertManager, Print and Digital Communications,
Michigan State University
The nice thing about Survey Advantage's HealthCheck is that it took less than three weeks, was flexible and affordable. They also helped explain to our management team how to drive customer retention and expand client share the coming year.
-Doug RainvilleFormer VP of Operations
Ames Safety Envelope Company
I love the survey and especially the reports.... should have started this sooner. The feedback portion has already led to us quoting on a new, recurring project for an existing customer.
-Paul StrackPresident,
CustomXM
Succeeding in today's market place requires companies to stay abreast of their customers' needs, preferences, and business objectives. As part of our ongoing effort to help our members and clients in this effort, we're excited to add the Survey Advantage system to our slate of services.
-Joe TruncalePresident & CEO
NAPL
By using Printer's Plan CustomerPulse we uncovered potential issues with two key customers. Because of Survey Advantage's non-threatening approach these customers took the time to reach out to us and share their concerns. This allowed us to proactively address these concerns and protect $150,000 in annual business. This powerful business intelligence tool has become a key element of how we manage our organization.
-Ted RaymondVice President,
Allegra Scottsdale, AZ
As a commercial printer in a competitive market the Graph Expo '08 seminar on customer retention presented by Survey Advantage's Michael Casey was without question the most valuable for me.
-Michael MagnantVice President, Sales and Marketing
Point Imaging
I love the program and at $39/month it is totally worth it. We have identified improvement areas and fixed them. We have generated sales leads within our accounts to expand sales. Showing all our customers we care and want to be more than just another vendor is a huge differentiator. What I like most is that it gives our sales representatives a reason to connect with our customers and have meaningful conversations whether to understand an identified problem or to discuss new services showed interest in.
-Jim BrebnerOwner
Sir Speedy, Towsen, WA
Within the first month using CustomerPulse we identified a major problem with a recurring quarterly print & mailing customer. We were able to react to this previously unknown issue and preserve about $6,400 yr. in revenue. This customer has been a customer for 9 years, and because of CustomerPulse I am confident will be a customer for 9 more years. In addition, with two accounts we identified important new sales opportunities.
-Steve CollinsPresident & General Manager
PIP, Englewood, CO
If I hadn't surveyed, I would not have known that one of our largest customers was dissatisfied. Once we knew, we were able to respond before the dissatisfaction grew into bigger problems.
-Brian KaufmanVice President, Owner
Allegra Print & Imaging, Portage
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