Printing Industry Information

Case Studies:



Printing Services we offer:

CustomerPulse™

is program involves surveying your customers immediately after completing a print job. In most cases, you can send the survey out right from your existing CRM, tracking responses by job number. We also batch process job surveying if necessary. Follow-up with unhappy customers to save the account. Click here to sign up now.

HealthCheck™

We gather feedback from your customers to learn where you can improve, understand your client share, uncover where to expand, as well as quantify product and service quality. We also help you understand your competitive advantages, and uncover competitior's strengths using a a full SWOT analysis.

Market Research

We survey your customers to gain an understanding on what should be key areas of focus for your business so you can make well informed strategic marketing decisions. A study like this can help you decide where to spend marketing dollars, and how your customers expect their printing needs to change over time.
 
Click here to learn more about these services

Testimonials:

It is great having the ability to keep a pulse on customer perception after every job we deliver. What is even more important is having the ability to react immediately to customer issues.

-Peter Gardner
Vice President
Curry Printing

After jobs are completed, we send out CustomerPulse surveys to our valued customers. By implementing this very successful program, we have formed better relationships by simply making sure our customers are satisfied with our services and products. We have also uncovered countless opportunities to increase sales with existing customers because of the quality questions we ask. Thanks to the help of the Survey Advantage team, we ask the right questions to get the best responses to benefit both our customers and our business. This has been a very easy program to implement, and fortunately, it takes very little time out of my day to send out surveys through Printer's Plan. Thanks Survey Advantage!

-Casey K Hedgpeth
Marketing Director
Brown Printing

I recommend any printer interested in growth to do the HealthCheck Program with Survey Advantage. The program helped us excel in two major growth areas; wide format and short run digital color. As a result we have already sold more wide format printing in the first 6 months of this year versus all of last year. Thank you Survey Advantage for identifying sales leads within accounts and quantifying demand.

-Dennis Seybert
Manager, Print and Digital Communications,
Michigan State University

The nice thing about Survey Advantage's HealthCheck™ is that it took less than three weeks, was flexible and affordable. They also helped explain to our management team how to drive customer retention and expand client share the coming year.

-Doug Rainville
Former VP of Operations
Ames Safety Envelope Company

I love the survey and especially the reports.... should have started this sooner. The feedback portion has already led to us quoting on a new, recurring project for an existing customer.

-Paul Strack
President,
CustomXM

Succeeding in today's market place requires companies to stay abreast of their customers' needs, preferences, and business objectives. As part of our ongoing effort to help our members and clients in this effort, we're excited to add the Survey Advantage system to our slate of services.

-Joe Truncale
President & CEO
NAPL

By using Printer's Plan CustomerPulse™ we uncovered potential issues with two key customers. Because of Survey Advantage's non-threatening approach these customers took the time to reach out to us and share their concerns. This allowed us to proactively address these concerns and protect $150,000 in annual business. This powerful business intelligence tool has become a key element of how we manage our organization.

-Ted Raymond
Vice President,
Allegra Scottsdale, AZ

As a commercial printer in a competitive market the Graph Expo '08 seminar on customer retention presented by Survey Advantage's Michael Casey was without question the most valuable for me.

-Michael Magnant
Vice President, Sales and Marketing
Point Imaging

I love the program and at $39/month it is totally worth it. We have identified improvement areas and fixed them. We have generated sales leads within our accounts to expand sales. Showing all our customers we care and want to be more than just another vendor is a huge differentiator. What I like most is that it gives our sales representatives a reason to connect with our customers and have meaningful conversations whether to understand an identified problem or to discuss new services showed interest in.

-Jim Brebner
Owner
Sir Speedy, Towsen, WA

Within the first month using CustomerPulse™ we identified a major problem with a recurring quarterly print & mailing customer. We were able to react to this previously unknown issue and preserve about $6,400 yr. in revenue. This customer has been a customer for 9 years, and because of CustomerPulse I am confident will be a customer for 9 more years. In addition, with two accounts we identified important new sales opportunities.

-Steve Collins
President & General Manager
PIP, Englewood, CO

If I hadn't surveyed, I would not have known that one of our largest customers was dissatisfied. Once we knew, we were able to respond before the dissatisfaction grew into bigger problems.

-Brian Kaufman
Vice President, Owner
Allegra Print & Imaging, Portage

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