Company information

Survey Advantage has helped hundreds of printers preserve recurring job revenue, maintain their reputation, and drive sales leads. Survey Advantage has teamed up with software suppliers EFI, Printer’s Plan, printLEADER, EPMS, and others to design a fully managed customer feedback process to help printers leverage customer shipment/invoice data. While many printers survey customers, Survey Advantage enhances the process, obtaining higher response rates, ensuring candid feedback, and generating sales leads. All surveys and processes are tailored for your business, but tap their industry knowledge to do it right. Benchmark your scores against hundreds of printers and over 3,000 print buyer surveys collected monthly. They make it easy, affordable, and effective.

"One of our largest customers responded that they were fed up with us, but were a bit surprised that their negative comment was met with such appreciation. A year later they are very loyal and I firmly believe they would have jumped ship if it wasn't for Survey Advantage. They helped us salvage this account, do all the work, and our customer's feel 'heard'."

Robin Niewold, Owner
Pro-Type Printing, Bloomington, IL
NAPL Advisory Board Member

Program Goals and Details

The program has six primary goals:

• Preserve recurring job revenues
• Earn incremental business by uncovering additional selling opportunities
• Generate referrals from loyal customers
• Benchmark performance to help assess performance objectively
• Identify areas for process improvement
• Achieve high response rates typically between 20-30% by keeping the experience pleasant.

The setup process includes the following consulting and design effort:

• Customizing questions and email invitations to meet your needs
• Customizing the referral program and service expansion questions
• Branding the process for each customer they work with
• Setting up the poor survey alert process to aid quick and effective follow-up
• Setting up the report process to deliver real-time dashboard and benchmarks
• Adding your location to the printer benchmark to help you drive performance
• Reviewing and finalizing the process. You approve everything.

Learn more…

Have five minutes? View the on-demand CustomerPulse overview by selecting your software from the list of printer demos that explains how the process works: CustomerPulse Demo. This program is designed to help you keep the pulse of your customers throughout the year, preserve revenue.

View the on-demand customer research service they offer. MarketPulse™ is designed to help you gather valuable customer feedback and marketing intelligence during annual planning cycles, after acquisitions, or when you need to know customer perception. They ask your customer for 5 minutes to complete the survey and questions focus on areas such as product quality, service quality, new services to consider, customer loyalty, competitive analysis, new market services, and growth opportunities. View a complete overview here: MarketPulse Demo.

Discounts Offering

Prices start at $49/month and Survey Advantage is waiving all setup fees ($100 setup) There are no long term commitments, cancel anytime. To view set-up steps or sign up click here. Use promo code “NAPLCP” in the upper right promo field. Survey Advantage looks forward to helping you become more successful. NAPL Members save $100 on one-time setup. No hidden fees.

To discuss your strategic customer research project please contact Mike Casey directly at 401-560-0311 ext 103, email mcasey@surveyadvantage.com. The prices for NAPL members is the following:

1. Option 1: Includes standard printer specific survey question design, survey launch and collection, project logistics management, and online reporting.
   • Regular price: $749
   • NAPL price $599
   • Discount: 20%
2. Option 2: Includes Option 1 plus helping set goals and planning for the scope of the project, custom design of questions, and set priorities.
   • Regular price: $1,249
   • NAPL price $999
   • Discount: 20%
3. Option 3: Includes Option 1 and 2 plus data interpretation, summary of findings, team review of strengths, weaknesses, opportunities, and strengths as compared to the hundreds of printers who have asked the same questions.
   • Regular price: $1,999
   • NAPL price $1,499
   • Discount: 25%

Additional Resources:

Feel free to contact Michael Casey, at 401-560-0311 ext 103, email mcasey@surveyadvantage.com.